To solve this creative malaise, Photoshelter is teaming up with Adorama, Nikon, and Apple with their version of "America 24/7" called "Shoot! The Day", which, considering the possibility of it's success, is aptly titled to handle "Shoot! The Day II", all the way through to MMVII, if they're so inclined. It's as if we're going from Before Quality Content (B.Q.C.) To After Quality Content (A.Q.C.), so, let's just shorten it to B.C. and A.C.
As if we're in an extended period of Tribulation prior to the big day, July 20th is the rapture where all will descend, worldwide, cameras in hand, in response to the siren songs of over 700 photo buyers, editors, and art directors who report, through extensive research done by Photoshelter, that the repetitive imagery that photo buyers are seeing has them, well, seeing red.
(Continued after the Jump)
Unlike the iStockPhoto - iStockalpyse (The iStockalypse, 8/30/07), where photographers gather, and create images that will sell for pennies on the dollar, likely not covering their cabfare to the event (let alone airfare if they flew), Photoshelter's photographers have a high probability of earning back the cost of their efforts, and there's no modified fee-split for images resulting from this event, but significant underwriting and promotion from the Photoshelter folks.
Further, this ain't no "shooting spec" roundup either. Shooting spec is when you have a prospective client who should be paying an assignment fee for work they need, but instead, farm it out on spec. That scheme died with OnRequest's attempt (OnRequest - Realizing the Obvious, 7/12/07), just doesn't work, and I've written about before (Just Say "No", Just So Oversimplified, 2/16/07|| Spec Comparative to Salary, 7/7/07). This ain't that. One of my agencies, back in the day, had a list of images that they didn't have, and they put it out to the photographers they represented, once a month. It wasn't a "shoot this on spec for this client" list, since that request had not been filled, and the deadline was past. it was a "this request came in, or has come in more than once, and each time we have no images to fulfill it. We're guessing that if you produce it, we can license it to a future client" list. Here, Photoshelter has gathered a collection of top-notch photo editors and buyers, and are taking concrete action based upon their feedback.
So, for all you stock photographers out there producing prosaic imagery, recall the sentiment from an early Indiana Jones, who said "only the penitent shall pass". Go, be penitent, renounce the sins of paltry photography, and produce great imagery. I sense that this is one STD you may want to catch.
For more information, visit Shoot! The Day, over at PhotoShelter.
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